Native Earth Project®
Consume Better. Leave Less Behind.
The Problem We Kept Seeing
Our work takes us into forests, farms, and remote climbing landscapes where very few people go. Places where silence should exist. But slowly we began noticing something else. Plastic on climbing approaches. Food wrappers near forest trails. Waste carried deep into landscapes that rarely see regular tourism. Sometimes the garbage came from expeditions. Sometimes from trekkers. Sometimes simply from people passing through.
The truth was uncomfortable.Even the kind of exploration we love leaves a footprint. And the same applies to the products we make. Every ingredient, every package, every shipment carries some cost to the land. Ignoring that cost didn’t feel honest. So we decided to work on reducing it.
Why We Started
Before Native Earth Project had a name, the work had already begun. Climbers in our team started carrying garbage bags during trips and bringing waste back from climbing sectors and remote trails. Sometimes it was one bag. Sometimes five. Not for social media. Just because leaving it there felt wrong.
The same thinking started shaping other decisions. If we were sourcing grains and forest produce, we should work with farmers growing traditional crops that don’t depend on heavy chemical inputs. Many of the ingredients we use today come from native rice varieties such as Krishnabhog, Vishnubhog, and Kali Mooch — crops that have grown in Chhattisgarh long before modern hybrid farming. Yields are lower. But the soil stays healthier.
Over time we realised something simple: Consumption cannot disappear. But it can become more responsible. Native Earth Project was created to make sure that responsibility becomes part of how we operate.
What the Project Actually Does
Native Earth Project focuses on a few practical actions.
Trail and wilderness cleanups - Whenever our team travels for climbing or exploration, we bring garbage back from the landscape and dispose of it properly once we return to civilisation.
Planting native trees- Trees such as Mahua, Neem, Jackfruit and native mango varieties are planted across different parts of Chhattisgarh. These are not plantation drives — they are small-scale plantings where the trees are checked and cared for until they become self-sustaining.
Supporting traditional crops - Farmers working with us grow native rice and wheat varieties without chemical fertilizers. Production is lower, but soil health and biodiversity remain intact.
Waste reduction in production - Inside our own work we prioritise composting organic waste, reusing packaging where possible, using refill systems, and reducing unnecessary plastic through bulk sourcing.
None of these actions fix everything. But they reduce the damage.
Move through wild places like you plan to return.
Where This Work Happens
Most of the work currently takes place across Chhattisgarh, where Advenom operates and where many of our ingredients are sourced. Tree planting and restoration work has happened across different forest and rural areas of the region rather than in a single plantation site.
Environmental workshops and outdoor ethics sessions have also been conducted across the state, and occasionally in climbing regions of Himachal Pradesh and Ladakh, where our team spends time exploring and developing routes. The scale is still small. But it grows with the work.
Native Earth Project® in Action
A few field days from the work.
Climbing trips that ended with trail cleanups. Tree planting across forest landscapes. Workshops on outdoor ethics and responsible exploration. No campaigns. Just the work.
