Lal Thepa (Roselle)
Lal Thepa (Roselle)
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Dehydration and sun exposure on exposed ridge lines can drain your core rapidly. Engineered for harsh outdoor environments and grueling trail days, this is a raw, potent infusion of hand-foraged Roselle (Lal Ambari – Hibiscus sabdariffa). Sourced strictly through chemical-free agricultural practices, our Roselle delivers a sharp, tart payload of natural Vitamin C and antioxidants to replenish vital fluids and combat physical exhaustion. By partnering directly with local women's Self-Help Groups (SHGs) for harvesting and natural drying, this blend actively supports social empowerment and the revival of traditional botanical knowledge, while ensuring our harvesting methods protect local biodiversity. Drink it hot to cut through the mountain chill, or let it cool for a tart, refreshing hydration boost on punishing summer ascents. Zero caffeine. Zero artificial colors. Lab-tested for absolute purity.
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From the Field
Why we made this
Advenom grew out of time spent outdoors — in forests, mountains, and tribal landscapes where simple food, herbs, and materials have quietly worked for generations. Over time we realised many modern products had become complicated without becoming better.
So we started building our own versions — using familiar ingredients, natural oils, and straightforward processes that stay close to the land they come from. Nothing here is meant to be fancy. Just honest products shaped by time outside.
The people behind this work include farmers, food scientist, SHG member, climbers, and homemakers across India.