Native Earth Project®
Consume Better. Leave Less Behind.
हमारी प्रतिबद्धता
नेटिव अर्थ प्रोजेक्ट इसलिए अस्तित्व में है क्योंकि हर व्यवसाय किसी न किसी चीज़ की आवश्यकता होती है—स्थान, संसाधन, ध्यान, श्रम, भूमि। इस लागत को नज़रअंदाज़ करना आसान है। कागजी कार्रवाई से इसकी भरपाई करना और भी आसान है।
हमने एक कठिन रास्ता चुना।
यह परियोजना इस बात को स्वीकार करने का हमारा तरीका है कि हम जो कुछ भी बनाते हैं, बेचते हैं या आगे बढ़ाते हैं, वह केवल इसलिए संभव है क्योंकि भूमि इसकी अनुमति देती है। सैद्धांतिक रूप से नहीं, बल्कि व्यवहार में।
Why We Started
Before Native Earth Project had a name, the work had already begun. Climbers in our team started carrying garbage bags during trips and bringing waste back from climbing sectors and remote trails. Sometimes it was one bag. Sometimes five. Not for social media. Just because leaving it there felt wrong.
The same thinking started shaping other decisions. If we were sourcing grains and forest produce, we should work with farmers growing traditional crops that don’t depend on heavy chemical inputs. Many of the ingredients we use today come from native rice varieties such as Krishnabhog, Vishnubhog, and Kali Mooch — crops that have grown in Chhattisgarh long before modern hybrid farming. Yields are lower. But the soil stays healthier.
Over time we realised something simple: Consumption cannot disappear. But it can become more responsible. Native Earth Project was created to make sure that responsibility becomes part of how we operate.
What the Project Actually Does
Native Earth Project focuses on a few practical actions.
Trail and wilderness cleanups - Whenever our team travels for climbing or exploration, we bring garbage back from the landscape and dispose of it properly once we return to civilisation.
Planting native trees- Trees such as Mahua, Neem, Jackfruit and native mango varieties are planted across different parts of Chhattisgarh. These are not plantation drives — they are small-scale plantings where the trees are checked and cared for until they become self-sustaining.
Supporting traditional crops - Farmers working with us grow native rice and wheat varieties without chemical fertilizers. Production is lower, but soil health and biodiversity remain intact.
Waste reduction in production - Inside our own work we prioritise composting organic waste, reusing packaging where possible, using refill systems, and reducing unnecessary plastic through bulk sourcing.
None of these actions fix everything. But they reduce the damage.
Move through wild places like you plan to return.
Where This Work Happens
Most of the work currently takes place across Chhattisgarh, where Advenom operates and where many of our ingredients are sourced. Tree planting and restoration work has happened across different forest and rural areas of the region rather than in a single plantation site.
Environmental workshops and outdoor ethics sessions have also been conducted across the state, and occasionally in climbing regions of Himachal Pradesh and Ladakh, where our team spends time exploring and developing routes. The scale is still small. But it grows with the work.
Native Earth Project® in Action
A few field days from the work.
Climbing trips that ended with trail cleanups. Tree planting across forest landscapes. Workshops on outdoor ethics and responsible exploration. No campaigns. Just the work.
